who we are
Optima Team
You can count on us!

Optima offers you a wide range of professional services from some of the brightest talents in the industry.

It's 2015 and the marketing, branding and social media landscapes are evolving at lightning speed. Our firm is more than just a cookie-cutter ad agency; we care about your message and your mission. Optima keeps ahead of the technology curve with innovative website and graphics design, animation, radio and T.V. production, social media engagement and analytics, and media relations and communications.

Whether you're a for-profit company or a non-profit trade association, from charities to governmental agencies, we listen to your needs, offer tangible solutions, and deploy our recommendations so you benefit. We're very fair in price structure and always responsive. Just ask our past and present clients.

We look forward to working with you and won't let you down.

Tom Anderson Show
Tom Anderson Show

The "Tom Anderson Show" can be heard live on KOAN "Hot Talk" 95.1 FM and 1080 AM and KVNT "Valley News Talk" 92.5 FM and 1020 AM and online streaming at TomAndersonShow.com

In 2011 Optima launched a radio show featuring its managing partner Tom Anderson. The show aired on FOX News Talk 95.5 FM and 1020 AM KOAN. The show has evolved from weekly, to daily at 5 PM to 6 PM, to a popular (rush hour traffic) two-hour format from 4 PM to 6 PM that began January 2, 2013.

What kind of shows does Tom feature?

Tom Anderson Show Website

job Opportunities
Optima is always looking for new talent and creativity.

If you have expertise in graphic and/or website design and coding, or have video production and editing skills, please contact us for information on employment opportunities.

Optima is an "equal opportunity employer." We will not discriminate and will take "affirmative action" measures to ensure against discrimination in employment, recruitment, advertisements for employment, compensation, termination, upgrading, promotions, and other conditions of employment against any employee or job applicant on the bases of race, creed, color, national origin, or sex.


Sarah Paulus, Director of Web Development by email at Sarah@OptimaPublicRelations.com


Tom R. Anderson

Founder / Managing Partner
As former director of the Alaska State Troopers, serving for 22 years from State Trooper to Colonel throughout the state of Alaska, Tom Anderson is intimately familiar and networked with Alaskan communities and leaders. As former General Manager for Ogden Allied Facility Management for 17 years managing five municipal facilities including the Sullivan Arena and Egan Convention Center in Anchorage and Carlson Convention Center in Fairbanks, Tom has worked integrally in marketing, media relations, and with chambers of commerce and convention & visitor bureaus. As a Paul Harris Fellow Rotarian and member of the Moose and Elks Clubs, and as the current Executive Director of the Alaska Marine Dealers Association, Tom has a diverse and impressive background in marketing, branding, hospitality and events management, and crisis control.

Tom T. Anderson

Managing Partner
Specializing in media relations, Tom Anderson Jr. has statewide journalism contacts ranging from news and publication editors to T.V., radio and online/digital marketing partners. Media research, advertising placements and securing earned media and coverage are some of his strengths. As a freelance writer, his articles can be read in publications such as the Alaska Business Monthly Magazine, Mat-Su Valley Frontiersman (Wasilla and Palmer) and Arctic Sounder Newspaper (Barrow and Kotzebue). Tom's marketing talent is best served in creative messaging, script writing, branding and imaging. Tom is an award-winning member of the American Association of Political Consultants. He earned a B.A. in Political Science and Masters in Public Administration from UAA., and a J.D. at Hamline University in Minnesota. Beyond board, commission non-profit community involvement, Tom is a Rotarian and an active member, through Optima, of numerous chambers of commerce throughout the state.

Eugene Harnett

Director of Communications
For over 25 years Eugene has been initiating, coordinating and promoting civic affairs conferences in Alaska. As an aide in the Alaska State Legislature for multiple legislators for seven years (specializing in communications and legislation), and founder of the Alaska Parents' Day Committee, he specializes in branding, public relations, freelance writing and journalism, public speaking and project management. As the founder and CEO of SMAKmobi, Eugene has developed numerous apps and websites for the last three years, as well as print and digital imaging. He is a graphic and website designer and earned a B.A. in Business Administration from American InterContinental University. Eugene is also the Managing Editor of Optima-owned Alaska Politics & Elections news website.

Cecil Sanders

Director of Creative Design
Cecil Sanders is Optima's lead and supervising graphic designer. He is an outdoor enthusiast and loves nature. He resides with his wife Anne in Palmer, Alaska. Cecil earned his degree in Desktop Publishing/Graphic Design in 2005 from Mat-Su College. He and Anne are the owners/publishers of Last Frontier Magazine. Cecil is a professional photographer and also teaches design. His expertise includes large report/project layout management, newsletters, broad-ranging digital signage, and full spectrum graphic design and logo/brochure creation.

Heather Leba

Director of Advocacy Research
Heather Leba loves Alaska and its environment. She earned a Masters of Science, Zoology/Ecology, Evolution and Conservation Biology from the University of Hawaii at Manoa and a B.S. in Marine Biology from the University of Rhode Island. Heather has worked as a fisheries biologist for over 10 years. She has particular experience in research, data collection and analysis, habitat assessment and management, and freshwater and marine ecology. Heather has also been involved in numerous education and outreach efforts in Alaska and has given numerous public and scientific presentations. Heather's professional acumen is in proposal development, budget management, outreach materials creation, photography, and scientific writing.


Bryan Zadalis

Designer / Political Strategy
Bryan Zadalis is a graduate of the University of Alaska system, political wonk, graphic designer, and landscape artist. He's worked alongside state and federal candidates with great success, from incumbents and new-bloods, across the nation. Bryan specializes in message optimization, branding, and online advertising. His niche expertise revolves around political mailer and messaging development, and campaign strategy.

William Bradford

Audio / Sound Producer
A music enthusiast with particular interest in songwriting and recording, William has superb creativity and imagination. He admits he can even turn a cardboard box into a spaceship with his passion for design. William earned his Associates degree in Audio Production and Sound Design. He is heavily involved in the world of audio with everything from spot production for grocery stores to running the board for Phoenix-based talk radio station 92.3 KTAR. For Optima he handles radio ad production and sound integration. He was part of the award-winning creative team for Lt. Governor candidate Lesil McGuire's "It's Time" radio ad, which he produced. His "Only in Seward" radio ad is one of Optima's favorites.

Tim White

Designer / Illustrator
Born and raised in Anchorage, Alaska, Tim White has always been passionate about art and design. He graduated in the summer of 2016 with a B.A. in Computer Animation from the prestigious Atlanta Art Institute. Tim is an aspiring animator and specializes in logos, cartoon animation, and print design. For Optima he covers special design projects and client imaging.
Civic Engagement

Optima is a proud
member of:

  • Juneau
  • Juneau
  • Juneau
  • Juneau
  • Juneau
  • Juneau

Optima tailor fits services to the client’s objective. Pricing and fees can be hourly, project-based or negotiated based on a monthly retainer. Without question, in Alaska - Optima is one of the most reasonably priced firms in terms of menu of services and development costs therewith. Compare with other PR and advertising agencies and discover just how reasonable Optima can be for you!


Timely, responsive project completion is the true measure of professionalism in advertising and public relations. A message matters, but so do prompt, courteous and reliable services. Optima is dependable, confidential and on time in deliverables.

Community Support and Charity

Optima believes that we are all part of and integral to our community and fellow humans. Charitable giving in the form of design and work product, labor, advice and financial donations is part of who we are as Americans. Optima believes in and promotes within its firm the support of community, environment and altruism.

Jewelry Cache
Josh & Tammy Jennett

Tom contacted us after he opened the doors to Optima in the summer of 2011. He was new and aggressive. We agreed to give his team a chance. We haven’t regretted my decision. Optima helped us promote our line of jewelry and design services through several public venues including the Alaska Business Monthly’s annual luncheon. Social media and messaging have blossomed. From website and brochure design to clever and targeted advertising, Optima has been invaluable. We recommend new companies try Optima, as well as longstanding businesses that seek a fresh and crisp perspective on customer connectivity and messaging.