What is a logo? In marketing circles, a logo is the recognizable or distinctive graphic design (or sometimes just a name in certain font and style) that identifies a business/organization. A logo is typically affixed to, included in or printed on all advertising and communications, as well as on signage, products, stationery/cards and vehicles/equipment.
Logos convey identity and trust, both of which can be why a customer initiates a relationship (buys from.. donates to...votes for...) with the company or organization.
With a logo, the symbol and/or font style can convey information about a business that can be easily remembered. The logo empowers a business/organization/candidate to communicate using both visual (symbol or a graphic style) and auditory cues, making the effect more memorable. A logo is an important part of branding, embodying how a customer, client, voter or community member both thinks and feels about the entity.
Let Optima help define you and establish indelibility through logo design.