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Our Logos

What is a logo? In marketing circles, a logo is the recognizable or distinctive graphic design (or sometimes just a name in certain font and style) that identifies a business/organization. A logo is typically affixed to, included in or printed on all advertising and communications, as well as on signage, products, stationery/cards and vehicles/equipment.

Logos convey identity and trust, both of which can be why a customer initiates a relationship (buys from.. donates to...votes for...) with the company or organization.

With a logo, the symbol and/or font style can convey information about a business that can be easily remembered. The logo empowers a business/organization/candidate to communicate using both visual (symbol or a graphic style) and auditory cues, making the effect more memorable. A logo is an important part of branding, embodying how a customer, client, voter or community member both thinks and feels about the entity.

Let Optima help define you and establish indelibility through logo design.

Portfolio
Fireweed Lodge
Fireweed Lodge
on Lake Creek 
AACD
Alaska Association of
Conservation Districts
Alaska Women's Summit
Northwest Arctic
Borough 
Mike Gordon
Mike Gordon
State House 
Endl
Brian Endle
For Assembly
Bill Stoltze
Bill Stoltze for
State Senate
Alaska Women's Summit
Alaska Boating Federation
AMDA
Alaskan Marine Dealers Association
Tom Anderson Show
Tom Anderson Show
Carl Morgan
Carl Morgan for State House
Peggy Wilson
Peggy Wilson for State House
Alaska Repair Services
Alaska Repair Services
 
Carl Morgan
Eddie Maxwell
Voiceover Talent
Mama's Assited Living
Mama's Assisted Living Homes
Recycling Solutions of Alaska
Recycling Solutions of Alaska
Optima Public Relations
Optima Public Relations
Greta Schuerch
Greta Schuerch for State House
Alaska Women's Summit
Alaska Women's Summit
2015 - 2013