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Advertising & Marketing

Optima can help you understand the differences between advertising and marketing. Our team is cognizant of the fact these two messaging forms can sometimes be integrally connected and weaved into your objectives.


The paid, public, non-personal announcement of a persuasive message by an identified sponsor; the non-personal presentation or promotion by a firm of its products to its existing and potential customers.


The systematic planning, implementation and control of a mix of business activities intended to bring together buyers and sellers for the mutually advantageous exchange or transfer of products.

Optima can assist you with:

Branding & Corporate Identity - With successful experience ranging from naming new companies and products to creating, designing and implementing logos, brand websites, signage, and advertising campaigns, Optima can be your source for top-down marketing communications.

TV, Radio & Print Advertising - Optima is a full-service digital marketing agency providing original concept development and full production services including writing, scripting, design, television production, radio production, print production, and audio-visual services, all contracted through a diverse collective or production and technical experts.

Video & Audio Production - With full-service audio/visual production services done, Optima provides clients a convenient and cost-effective resource for the production of high-quality corporate videos, training videos, presentations, podcasts, and broadcast advertising materials.

Social Media - From Facebook to LinkedIn, Optima can help you strategize and compose the most salient and effective messaging online through social media sites that people pay attention to, and your organization should too.

Photography - Optima partners with award-winning photographers and videographers to create the perfect image and presentation for your message.