#MEDIA AND PUBLIC RELATIONS Better than a speeding graphic.

WHY SHOULD YOU INCORPORATE Media, Community, And Public Relations

into your business model?

This question has been considered by businesses, non-profit organizations, and government agencies for decades.

Because…

whether you’re selling something or promoting a product or service, and for specific advocacy or general branding, all marketing should coincide with notable and respected public perception.

Media centers, like TV and print news sources, are important to your goals,

particularly with thoughtful, positive coverage. So, too, any civic or local coverage and awareness. Any and all advertising should be in concert with a foundation of community recognition.

AND THAT’S WHY PUBLIC RELATIONS IS IMPORTANT.

Why Is Optima Uniquely Qualified To Help You With Pr?

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    EXPERIENCED

    If you decide on outsourcing public, media and/or community relations services, there are relevant considerations to consider like cost, value, and experience.

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    ORGANIZED

    Optima contours PR support based on the client and budget. We review your requirements and submit a proposal listing a menu of services, delivery timeline and cost.

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    CONNECTED

    Our PR team is extremely qualified to support your needs because of our experience. We’re educated, connected to nearly all Alaskan media centers (TV / print / radio), and have the contacts and networking skills to support your endeavor, small or large.

HERE ARE SOME OF THE SERVICES WE PROVIDE THAT STAND OUT FROM OTHER FIRMS

  • 1 Press Releases and Media Alerts
  • 2 Opinion editorials and support in publishing articles and news
  • 3 Facilitate launches, open-houses and policymaker tours
  • 4 Fundraising
  • 5 Networking with civic groups like Rotary, chambers of commerce, and fraternal organizations
  • 6 Government affairs support at the local, borough, state and federal policymaker levels
  • 7 Public and community outreach
  • 8 Announcements for staff changes and new services
  • 9 Crisis control
  • 10 Press conference support