Why should you incorporate
media, community, and public relations
into your business model?
This question has been considered by businesses, non-profit organizations, and government agencies for decades.
whether you’re selling something or promoting a product or service, and for specific advocacy or general branding, all marketing should coincide with notable and respected public perception.
like TV and print news sources,
are important to your goals,
particularly with thoughtful, positive coverage. So, too, any civic or local coverage and awareness. Any and all advertising should be in concert with a foundation of community recognition.
and that’s why public relations is important.
Why is Optima
to help you with PR?
ExperiencedIf you decide on outsourcing public, media and/or community relations services, there are relevant considerations to consider like cost, value, and experience.
OrganizedOptima contours PR support based on the client and budget. We review your requirements and submit a proposal listing a menu of services, delivery timeline and cost.
ConnectedOur PR team is extremely qualified to support your needs because of our experience. We’re educated, connected to nearly all Alaskan media centers (TV / print / radio), and have the contacts and networking skills to support your endeavor, small or large.
Here are some of the
services we provide
that stand out
from other firms
Press Releases and Media Alerts
Opinion editorials and support in publishing articles and news
Facilitate launches, open-houses and policymaker tours
Networking with civic groups like Rotary, chambers of commerce, and fraternal organizations
Government affairs support at the local, borough, state and federal policymaker levels
Public and community outreach
Announcements for staff changes and new services
Press conference support