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Public and Media Relations

When it comes to being visible and reputable, name recognition and presenting your company or organization in a positive, informative light is a key component to success.

Optima can help you assess where media coverage and attention will matter the most, generating the biggest impact.

Our team works weekly with Alaskan and national print, T.V, Internet and radio news editors. These contacts and relationships are critical for you to secure coverage via online, print and broadcast sources.

Let Optima help you with the following critical services:

Press Releases - Draft and design, distribute (local, regional, statewide or national), and follow-up to ensure your message is received and respected. Optima has comprehensive and updated media contact databases and partners with PRWeb for national releases and exposure.

Earned Media - Communicate your message to press centers (T.V., radio, print, online) to promote your message absent paid advertising, with articles, coverage and/or reviews.

OpEd and Articles - Research, draft and propose opinion editorials and articles to print and online journals, and news reporting venues, to promote your message and generate visibility.


We've helped clients appear THROUGHOUT ALL OF THESE PUBLICATIONS, shows and stations.