Search Engine Journal reports 84% of the US population used at least one social media network in 2022. Social media platforms are a critical component of your branding and message deployment. Whether you're selling something, providing a service, looking for votes, hiring, educating the public, fundraising, or updating... platforms like Facebook, LinkedIn, Instagram, YouTube, and Twitter are vital conduits to incorporate into your communications.

Kantar reports in its latest "Reactions" study, in 2023 a significant number of marketers are planning to increase spending on social media channels, with social media stories (+57%), influencer content (+56%), and social news feed ads (+52%) benefitting the most.

Optima can assist with content and creative development, ad and marketing set-up, and analytical review to ensure efficiency in your budget.

The beauty of social media is the speed at which you can generate and deploy messaging, audience size, and geo-targeting, and the fact you'll have insightful metrics from engagement and conversions.