WE CAN HELP YOU IN SO MANY WAYS. HERE ARE JUST A FEW EXAMPLES.

  • 1 Drafting and effectively distributing media alerts and press releases along with coverage monitoring
  • 2 Opinion editorial support in drafting, concept, and securing publication
  • 3 Government relations at the federal, state, county or borough, and municipal levels
  • 4 Public and community/neighborhood outreach
  • 5 Networking with civic groups, unions, trade associations, chambers of commerce, and visitors associations
  • 6 Newsletter and website content support
  • 7 Social media and print material content support
  • 8 Announcements for staff changes and job recruitment
  • 9 Crisis control
  • 10 Press conference and event planning support

#PRSA Proud member of the Public Relations Society of America.

This statement presents the core values of PRSA members and, more broadly, the public relations profession. These values provide the foundation for the Code of Ethics and set the industry standard for the professional practice of public relations. These values are the fundamental beliefs that guide our behaviors and decision-making process. We believe our professional values are vital to the integrity of the profession as a whole.
This statement presents the core values of PRSA members and, more broadly, the public relations profession. These values provide the foundation for the Code of Ethics and set the industry standard for the professional practice of public relations. These values are the fundamental beliefs that guide our behaviors and decision-making process. We believe our professional values are vital to the integrity of the profession as a whole.
Pro-Values

#PUBLIC AND MEDIA RELATIONS Case Studies of Our Work

ACDA
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Anchorage Community Development Authority

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Fraternal Order of Alaska State Troopers

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Capstone Clinic

Why Is Optima Uniquely Qualified To Help You With PR?

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    EXPERIENCED

    Our team has been working with media, community, and government sectors across the nation for decades. Our team members are current (state legislative) and former policymakers (school board, zoning board, legislative). We have staff members that are magazine publishers and former magazine sales managers and can offer a myriad of insights that help you reach target audiences in journalism, governance, and congruent branding. Give us a chance to help you shine!

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    RELATIONSHIPS IN INDUSTRY

    Networking, who you know, relationships a firm has cultivated, respect in the industry... all critical measures for success for a client. We work with national, regional, and local media contacts in TV, radio, print, podcasting, and online every single day. We often meet the mark with our contacts. Our tenure in the industry matters. Let us show you!

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    WRITING SKILLS

    One growing void in PR service delivery is a firm's inability to write well and produce effective and substantive copywriting. We're just the opposite. Our team members include freelance writers who can help you contour opinion editorials, sponsored stories, and impactful media alerts. We can also help with newsletters, website content, and social media messaging. Let us do the heavy lifting for your content!