Voice and sound really matter.

Ever since we started writing and producing top-tier radio and video ads, Optima's creative and audio production team has "fine-tuned" our style and approach. Yes - pun intended. We love what we do - and helping clients is what's most rewarding. We've learned over years of brand and message development, there are many nuances to creating effective ads.

If you listen to our ads below you'll hopefully note the effort we place into creative messaging and the pitch/ask. Voiceovers are critical, as is the music bed. We strive to mesh these elements. And of course, results count, which is why it's not just about a great-sounding ad but more so ensuring listeners react and respond to your call to action.

Strategic Advantage

  • SCRIPTS

    Scripts are the spotlight of your ad. The spirit of the written word is what translates to an effective message. Elements of timing, cadence, style, and a fruitful call to action are integral to all marketing outreach. Our professional scriptwriting team will help you get results. Applicable words and intent will resonate with listeners. 

  • VOICEOVER

    Voiceovers are the backbone of a message. The voice in an audio ad is like the fresh scent of baked bread in a deli or the calming visual effect of art and decorations in a business. We partner with over 75 voiceover talents across North America and Europe. Seniors, middle-aged, teens, and kids... male or female... character voices, serious or a tone unique to your product or service pitch... Our collective of VO pros will ensure your message is heard and responded to.

  • SOUNDTRACKS / EFFECTS

    Music can make us feel emotions. The symmetry and flow of music with a voiceover message are inextricably linked. We have access to thousands of music soundtracks and special effects to contour radio and video messages. We'll even give you some sound-bed options to help with the process. 

  • PRODUCTION SKILLS

    Once we have your script approved, voiceover on board, and appropriate sound and effects selected, it's up to our production team to work their magic. The final step of melding all of the creative elements together is where we shine - and have the most fun.

Radio ads can make a huge difference in your branding

We offer stature and expertise in media buying placements in the radio, TV/Cable, and digital spaces in Alaska and nationally.

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    MEDIA/DIGITAL CENTERS

    Optima works with Alaskan and national radio and TV stations in multiple states. Our internal digital team is trained in Google Search, Display, and YouTube platforms. We have managed over $5 million in Google assets in the last three years. We work with numerous and some of the most modern platforms and OTT/CTV networks (MediaMath; Simplifi, Spotify, Pandora, Amazon) through our collaborative partners at Northwest Media Partners, iHeart, & StackAdapt. Our partnerships and expertise will help you make your message matter. Sometimes it comes down to who you know.

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    STRATEGIC ADVANTAGE

    We've been contracted by large clients like the State of Alaska to manage nationwide digital campaigns (tourism) and by multiple national PACs to promote federal candidates in the Pacific Northwest, Southcentral, and Eastern regions of the U.S. through radio, digital, and TV cable placements. We have massive sales associate relationships at the top five major radio groups and TV groups in the nation, as well as in the cable TV space, and of course comprehensively in Alaska where we're headquartered. These strong connections in media will benefit you and your communications.

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    BUYING POWER

    We buy a lot of inventory for a lot of clients, so we can likely negotiate and secure the best rates, placement, and schedule for your messaging. Whether in Alaska and Hawaii (where we have made comprehensive buys), or throughout the nation, our radio and TV station, newspaper, trade journal, and online news contacts are far and wide. The placement sector is our acumen. These relationships will allow us to assist you more expeditiously; and because of the size of our clients' budget, we can use our resources to leverage a better price point for your placements.