#DIGITAL AND SOCIAL Digital Marketing
Imagine your branding on steroids… Optima works with over 30 national programmatic vendors. We have full dashboard placement and monitoring access. Not many agencies offer our comprehensive digital array because it's cost-prohibitive. However, because we place millions of dollars every year in the digital space we have access to many programs and tech support. Our digital branding can profoundly impact your bottom line and outreach, and it's measurable!
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WHY GO DIGITAL?
If you research any marketing or advertising data reviews, particularly statistics on the most popular mediums from which to reach a consumer, voter, or patron, you’ll find digital branding has surpassed TV advertising. Digital’s reach is now larger than TV, radio, and print advertising.
Most clients say the most important reason they prefer digital branding is its measurability. You can track engagement, clicks, interaction, and conversions.
Check out our Graphic Design and Campaigns & Elections pages to see our digital design work galleries.
Here's a small example of the platforms upon which we can place ads on the digital playing field for your benefit.
WHY GO DIGITAL?
If you research any marketing or advertising data reviews, particularly statistics on the most popular mediums from which to reach a consumer, voter, or patron, you’ll find digital branding has surpassed TV advertising. Digital’s reach is now larger than TV, radio, and print advertising.
Most clients say the most important reason they prefer digital branding is its measurability. You can track engagement, clicks, interaction, and conversions.
Check out our Graphic Design and Elections & Campaigns pages to see our digital design work galleries.
Here's a small example of the platforms upon which we can place ads on the digital playing field for your benefit.
#SOCIAL Social Media Options
Search Engine Journal reports 84% of the US population used at least one social media network in 2022. Social media platforms are a critical component of your branding and message deployment. Whether you're selling something, providing a service, looking for votes, hiring, educating the public, fundraising, or updating... platforms like Facebook, LinkedIn, Instagram, YouTube, and Twitter are vital conduits to incorporate into your communications.
Kantar reports in its latest "Reactions" study, in 2023 a significant number of marketers are planning to increase spending on social media channels, with social media stories (+57%), influencer content (+56%), and social news feed ads (+52%) benefitting the most.
Optima can assist with content and creative development, marketing set-up, and analytical review to ensure efficiency in your budget.
The beauty of social media is the speed at which you can generate and deploy messaging, audience size, and geo-targeting, and the fact you'll have insightful metrics from engagement and conversions.
