Anchorage Community Development Authority Anchorage Economic Revitalization and Diversification Advisory Committee

ACDA  is a municipal corporation that works to encourage and facilitate responsible development and redevelopment in the Municipality of Anchorage by forming partnerships and working with the community. ACDA also operates EasyPark which provides value to downtown in the form of affordable, convenient, and secure parking options.
 
The corporation retained Optima to assist with branding and public messaging to patrons, tourists, city center businesses, and residents. ACDA created and launched the Anchorage Economic Revitalization and Diversification Advisory Committee (AERDAC) and its board crafted 10 recommendations to revitalize Anchorage. In conjunction, ACDA made modernization efficiencies within its parking payment platform. 

HOW WE ASSISTED

Optima was retained to design a new AERDAC logo, and incorporate its new board of directors into the ACDA website, in conjunction with updating its parking platform online and with social media imaging and print posters to be deployed to the public.
 
We were also directed to draft and issue media alerts highlighting revitalization plans and pursue earned media coverage, which was successfully accomplished in local newsprint and TV news in multiple markets. 

SERVICES

  • Media relations
  • Public relations
  • Government relations
  • Website development
  • Graphic design
All
  • Flyers

RADIO

Mayor Dave Bronson
City of a Million Lights

LOGO

AERDAC

MEDIA RELATIONS

Robbins, M. (2023, February 22). Mike Robbins presents Project Anchorage Task Force report findings [Video]. Alaska's News Source. https://www.alaskasnewssource.com/video/2023/02/22/mike-robbins-presents-project-anchorage-task-force-report-findings/