COVIDSECURE / CAPSTONE CLINIC Launch And Brand COVIDSecure
Capstone Clinic is Optima's client for advertising, media, PR, and website development. The clinic is the largest family practice clinic group in Alaska, with over eight clinics and over 10,000 patients.
In early 2020 when COVID-19 was made public and formally a national pandemic, the owner group at Capstone had already mapped out the launch of a new reporting and monitoring app and platform called COVIDSecure. The app went national and many large companies used the program across the nation as did the State of Alaska at its airports, along with Hawaii and Walmart certifying the tool as a 'trusted travel partner" for travel between the states.
VIDEO
POSTERS AND PRINT
HOW WE ASSISTED
Optima was tasked with promoting the new app's efficacy and efficiency to policymakers, mayors, and the state's Governor, as well as businesses, patients, and the spectrum of the citizenry.
Our services unfolded from creating an expedited website, information sheet, animated video, and then media alerts and press releases to different target audiences.
Branding and national media alerts followed, with trade publication sponsorships, a digital marketing campaign, social media management, and ultimately broadened Alaskan coverage featuring the app's successes. And fortunately, hundreds of thousands of people used COVIDSecure with the foundational media relations and accompanying marketing in synchronicity.